What is a Mood Board?
A mood board is a collection of colors, textures, typography and graphics that help a designer define the look and feel of a website. A mood board can be a drawing, painting, collage, illustrator document or a photoshop file – the process doesn’t really matter. It is the concept or “mood” that you want to focus on.
Why is a Mood Board important?
The client has given you their thoughts and ideas on how they would like their website to look. So why waste time on a mood board? First of all, creating a mood board is anything but a waste of time. It is actually a great way to save time — and frustration. Most clients are not designers. They have an idea, but they don’t know how to execute that idea. That is why they have hired you. It is your job as the designer to take your clients thoughts and ideas and compile them into a creative, workable, user-friendly interface. Don’t just try to give them what they want. Give them something that they didn’t know they could have.
Creating a mood board will not only help give you as a designer a clearer vision of the end product, but it will give your client more confidence in your ability to help them achieve their goals.
